At my private practice in California (sold it and moved to Texas), there were always biscotti’s and fresh fruit on the living (waiting) room coffee table. There was also the coffee bar stocked with kcups of all kinds, and a plate of chocolate chip cookies next to the Kuerig machine.
Fresh flowers always graced the front desk counter, and a hot towel was always given to each patient after their appointment.
Patients would often stop by just to have a cup of coffee and treat, watch some TV and relax for an hour, even when they did not have an appointment!