I received an email about this and I’m confused…the ads appear to show Omnipods worn by people that still look plain white…
The difference is supposed to be just a change in color only? Why? People would prefer to wear an orange POD instead of a white one? Also, Liam wears caps over his anyway.
Looking at the press coverage, it seems to just be a corporate rebrand – a change to the Omnipod packaging, not to the product. To make Omnipod branding “bright, vibrant, and full of energy just like the community the color was created to represent.”
“Color has the power to differentiate a brand. Omnipod Mango is more than just a color—it is the bold, joyful and recognizable character of our brand and the community we serve," said Manoj Raghunandanan, Chief Growth Officer at Insulet. "By partnering with Pantone to create Omnipod Mango, Insulet has joined the ranks of iconic brands who have worked with the Pantone Color Institute to express their brand vision, reinforcing our commitment to making Omnipod not just a product people wear for their diabetes management, but a brand people are proud to wear and that forges connection over shared experiences.”
Well, as long as they are working on the important stuff over there at Insulet.